CLIENT: INOVALAND GROUP
ROLE: UX & BRAND DESIGNER
iNovaland’s mission is to restore and regenerate degraded forests and landscapes for the benefit of people, nature and the climate. They channel investments into innovative landscape restoration and nature-positive solutions, collaborating with a wide range of partners and putting communities at the heart of their work. Established in 2020, iNovaland have a range of restoration projects spanning across Portugal, South America and West Africa.
BRIEF
Craft a new visual identity for the iNovaland Group, an umbrella organisation to a further three organisations – iNovaland Investments, NGPTA and New Generations Plantations.
Communicating impact with storytelling
Some of the frameworks and concepts used within their work are quite technical, so being able to describe them in a simple coherent way is really important. The way that they describe the impact of their work, is critical for onboarding partners and attracting funders to support projects.
With people and planet at the core of their work, the solution has to feel connected with the core impact of their work.
