Overview
iNovaland’s mission is to restore and regenerate degraded forests and landscapes for the benefit of people, nature and the climate. They channel investments into innovative landscape restoration and nature-positive solutions, collaborating with a wide range of partners and putting communities at the heart of their work. Established in 2020, iNovaland have a range of restoration projects spanning across Portugal, South America and West Africa.
Brand & visual design
To craft a new visual identity for the iNovaland Group, an umbrella organisation to a further three organisations – iNovaland Investments, NGPTA and New Generation Plantations.
Deliverables:
– Brand strategy
– Identity development
– Iconography
– Mini brand guidelines
– Social advertising
– Video
Challenges
Some of the frameworks and concepts used within their work are quite technical, so being able to describe them in a simple coherent way will need to be explored. The way that they describe the impact of their work, will be critical for onboarding partners and attracting funders to support projects.
With people and planet at the core of their work, the solution needs to feel connected with the core impact of their work.
